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enta
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Open commerce for everyone

More products to sell.
More people to sell them.

enta connects suppliers with sellers so businesses can reach more customers and sellers can start selling without holding stock.

Take products to customers across WhatsApp, Instagram, TikTok and the communities you already belong to.

Find products to sellBecome a supplier

Have your own stock? Open a seller store.

Structured business onboardingTransactions in NigeriaSocial commerce readyTransparent pricing

See how the numbers can look

Sample products
Wireless headphonesElectronics

Wireless headphones

Supplier price

₦12,000

Sample selling price

₦16,500

Example gross spread+₦4,500
Everyday tote bagFashion

Everyday tote bag

Supplier price

₦8,500

Sample selling price

₦12,000

Example gross spread+₦3,500
Rechargeable table lampHome

Rechargeable table lamp

Supplier price

₦9,000

Sample selling price

₦13,500

Example gross spread+₦4,500

Sample products and pricing are for illustration only. Actual supplier prices, selling prices, availability, fees and earnings vary on enta.

FROM A GOOD FIND TO YOUR NEXT ORDER

A small start.
A world of possibility.

See how products, your store and your social network come together.

Illustrative seller preview
Wireless headphones used in the example
Wireless headphonesElectronics

Choose products for your audience

STEP 01

Find your next product

Explore approved supplier products and choose what fits your customers. Already have your own products? Add them through your seller workspace.

Create your store

Find something worth selling

Products ready for your next customer.

Explore products across everyday categories and choose what fits the people you already sell to.

Start as a seller
ElectronicsFashionBeautyHomeFitnessLifestyle

Your next chapter starts with a store.

Create your seller account to explore the catalogue as products go live. Supplying products? Join enta to make your catalogue available to sellers.

Add my productsStart as a seller
For suppliers

Get your products in front of more sellers.

You already have the products. enta gives more people the opportunity to discover and sell them to their own customers across social channels and communities.

Become a supplierSupplier guide

enta Enhance

Turn ordinary supplier photos into cleaner marketplace-ready product images.

Simple catalogue

Upload products, variants, prices and stock from one workspace.

More selling opportunities

Let sellers discover products they want to take to their own customers.

Quality review

Products pass enta review before entering the seller catalogue.

For sellers

Build your store without filling a warehouse first.

Find products from suppliers, choose what fits your customers, set your selling price and take your enta store to the audience you already have.

Start sellingSeller guide

Find what fits your audience

Choose products you believe your own customers will actually want.

Set your selling price

See the supplier price and decide how you want to position the product.

Sell where conversations happen

Share through WhatsApp, community groups and direct conversations.

Take your store social

Use your enta links across Instagram, TikTok and the channels where you build an audience.

Social commerce

Your customers are already online. Meet them there.

Selling online can start with a product on your WhatsApp Status, Instagram page, TikTok account or community group. enta gives the commerce behind that conversation.

Share anywhere

Take product and store links to the channels you already use.

Sell from your store

Move customers from interest in a post or DM into a structured enta checkout.

Grow through your network

Your relationships, community and audience remain part of how you grow.

United States pricing · USD

Choose how you want to use enta.

See both the introductory amount and the normal monthly price before you create an account. The same applicable amount is used at checkout.

Seller

Own products

$4.00

/ month

For sellers who already have or source the products they want to sell.

Sell products you own or source yourself

Your enta storefront

Share product and store links socially

Orders and earnings workspace

Seller · Catalogue

Own products + enta catalogue

$10.00

/ month

For sellers who want their own products plus access to approved products supplied through enta.

Everything in Own products

Access approved products from the enta catalogue

Add catalogue products to your store

Choose your selling price and share socially

Supplier

Supplier access

$10.00

/ month

For manufacturers, importers, distributors and wholesalers putting products behind more sellers.

List and manage your products

Make products available to enta sellers

Manage stock, orders and fulfilment

Use the supplier workspace and enta Enhance

Current per-sale platform fee: $0.10 per completed sale. The applicable subscription amount and currency are sent to Flutterwave at checkout. Payment-provider, delivery, refund and other applicable charges may also affect the final transaction economics.

Learn more about enta before joining.

See how enta works, who powers the platform and the marketplace policies that apply to your account.

FAQ

Questions? Start here.

Quick answers for people supplying products and people looking for products to sell.

For sellers

Products, stores and social selling

What is a seller on enta?

A seller chooses products supplied on enta, adds the products they want to sell to their own enta store, sets a selling price and shares their store or product links with customers.

Do I need to buy products before I can sell them?

No. You can choose eligible supplier products and start selling them without buying all of the supplier stock upfront.

Can I sell through WhatsApp, Instagram or TikTok?

Yes. enta is built for social commerce. You can take your enta product or store links to WhatsApp, Instagram, TikTok and the communities where you already reach customers.

Do I need a large following?

No. Social commerce can start with the people you already know: friends, colleagues, existing customers, community groups or a growing social audience.

How do I make money?

You choose your selling price within the options available on enta. The difference between the supplier price and your selling price helps you understand the gross spread before applicable fees and other costs.

Do I need my own website?

No. enta gives sellers an enta-powered storefront that can be shared directly with customers.

For suppliers

Products, sellers and fulfilment

Who can become a supplier?

enta is designed for manufacturers, importers, distributors and wholesalers that can provide reliable product information, stock and fulfilment.

How do sellers find my products?

Once approved products are live, they can appear in the enta catalogue for sellers to discover and add to their stores.

How does social commerce help suppliers?

Sellers can take your approved products into their own WhatsApp, Instagram, TikTok and community networks. That gives your products more opportunities to reach customers beyond your own page or shop.

Do I need to find the sellers myself?

No. Your products can be discovered by sellers using enta. You focus on keeping your catalogue, pricing, stock and fulfilment reliable.

Do suppliers have storefronts?

No. Suppliers manage products, inventory and fulfilment through the supplier workspace. Sellers create the customer-facing stores and share the selling links.

Does joining enta guarantee sales?

No. enta creates another way for sellers to discover and promote your products, but sales still depend on demand, pricing, availability, seller activity and customer experience.

Need the full step-by-step guide?

Visit the enta help centre for supplier, seller and social-commerce guidance.

Visit help centre

YOUR NEXT STEP

Good products. Your people. Let’s get started.

Find products to sellBecome a supplier